Our Services — Crosscut Strategies

Strategic Counsel

You need a plan and a trusted partner to help you find opportunities to deliver your messages and navigate you through tricky terrain. Every strategy Crosscut delivers will ladder up to your marketing and organizational goals. We move fast, leave no room for error, and make recommendations based on our depth of experience.

Messaging, Positioning, and Branding

To cut through the noise, you need a keen understanding of your competition and opponents as well as core audiences, a clear message, and a memorable identity. From workshops to message testing, naming, and logo design, we create the messaging and branding you need to succeed - and then do the work to make it come to life.

Thought Leadership

To raise your visibility or establish yourself as a leader in your field, you need a distinct point of view and a way to drive it to the audiences that matter most. Crosscut helps its clients develop fresh perspectives, uncover the data to support them, and then create the reports, presentations, op-eds, and digital assets to establish them as thought leaders.

Media Relations and Corporate Communications

For every journalist, there are nine PR pros vying for their attention. Crosscut has strong relationships with reporters from the largest international outlets to the smallest, most targeted trade publications because we respect their time. We know which reporters are right for our clients and what these reporters need. The results speak for themselves.

Executive Communications

Your executives are your greatest ambassadors, and finding the right venues to showcase them takes experience and skill. We seek out the events, awards, podcasts, and social media opportunities that help you reach your audiences – and weed out those that won’t. From Presidents, Governors, Senators, and Fortune 50 CEOs, to university presidents, and Olympic champions, we know how to prepare speakers to succeed.

Crisis and Issues Management

Our team at Crosscut has helped navigate crises at all levels, from executive and employee misconduct, to complex commercial litigation, layoffs, data breaches, and negative patient outcomes. We help our clients get prepared for any crisis, prevent them where we can, and manage through them where we must.

Launching and Growing New Ventures

It’s cliched, but true: first impressions matter. We have launched dozens of new companies and organizations, giving them the boost they needed to start growing — and succeeding. Our work has helped companies raise record-setting investment rounds, scale quickly, and develop profiles as leaders in their field.

Content Development

From op-eds and fact sheets to infographics, web content, and marketing materials, Crosscut puts ideas and strategy into action. There is hardly an outlet in the country in which we have not written and placed an op-ed.

Social Media

Whether it’s amplifying other communications tactics or commenting on the news of the day, social media platforms are critical to getting your message out to the audiences that matter most. These are where the conversations are happening, especially with reporters, and we can get you in the mix.

Public Affairs

Especially in heavily-regulated industries, like health care, there is one conversation happening between the worlds of policy and business. With deep knowledge of key issue areas and expertise in legislative and regulatory processes, Crosscut can help you use public affairs to boost thought leadership — or, if needed, affect the outcome.

Measurement

It’s key to understand what strategic communications initiatives are working, what aren’t, and what to pursue in the future. However, the effectiveness of a strategic communications operation does not often neatly boil down to a single KPI. We have created the proprietary Crosscut Scorecard to help us understand the rest of the story — if our activity is really leading to impact.

LET'S TALK

How can we help you deliver on your goals?