Amanda Swiatocha has over 15 years of marketing leadership experience in building and propelling strong brands. She has spent her entire career in health care and technology, designing and executing marketing and communication strategies that have resulted in double-digit reputation, reach, and revenue growth.

Amanda has worked with organizations at every stage of their journey – leading large teams and also as the only marketer – in a variety of settings, including startups, nonprofits, and private companies. From designing and setting marketing strategy to executing tactics, Amanda has experience in digital and offline marketing, social media, product and event lead generation, analytics, KPI dashboard creation, and assembling and captaining cutting-edge teams. Most recently, Amanda was Vice President of Marketing at Igentify, a SaaS platform designed to scale genetic testing and genetic counseling services.

Before Igentify, Amanda was Vice President of Marketing and Communications at the Institute for Healthcare Improvement (IHI) and worked at the health care-only investment bank SVB Securities (fka Leerink Swann.)

Amanda received her BA from Williams College and her MBA from Boston College. A lifelong learner who reads anything marketing-related she can get her hands on, Amanda is also a marketing mentor and avid community volunteer.